The best web-to-print solution makes your products easier to buy and your orders easier to manage. Customers should be able to choose the right specification, understand the price and supply their artwork. Your team should receive a clear job that can move through review and production.
That sounds straightforward. In print, the details matter.
A business card order might involve stock, sides, finishing and several quantities. A banner needs a price based on its dimensions. A returning customer may want to repeat a previous job with new artwork. A corporate buyer might need a private catalogue of approved templates.
Those are different requirements, and different web-to-print platforms approach them in different ways.
This guide compares PressFlow, Online Print Solution, VB Media, Vpress, Infigo and OnPrintShop, looking at the businesses and workflows each deserves consideration for.
Provider information reviewed 4 October 2026. Published by PressFlow. This is our assessment of the providers’ published offerings, rather than a hands-on benchmark of every platform. The shortlist reflects different buying priorities, not an overall league table.
What should the best web-to-print software actually do?
Web-to-print, sometimes written as web2print or web 2 print, covers more than one type of software. Some products focus on online ordering. Others put design templates, corporate procurement or production integrations at the centre of the experience.
Before comparing providers, decide what your shop needs to do and how much help you want bringing it online. You might have a website and a developer already, or you might want a team to design and build the complete print shop for you. That choice belongs in the comparison alongside the software features.
Make print specifications easy to choose
Customers should understand which sizes, materials and finishing options are available, and how those choices affect the job. A long list of unexplained dropdowns can leave people wondering whether they’ve ordered correctly.
Look for a buying journey that suits both your product range and your customers’ level of print knowledge.
Price the complete job correctly
Print prices can depend on combinations of choices. Quantity breaks, dimensions, finishing charges and tax display all need to work together.
Ask each provider to demonstrate your actual pricing rules. Seeing a familiar product calculated correctly tells you more than a generic feature list.
Keep artwork and approval connected to the order
A file upload is one part of the process. Your team also needs to know which file belongs to which job, whether a replacement has arrived and which proof the customer approved.
If customers need to create designs in their browser, assess the online editor separately. Choosing print options and designing artwork are different jobs.
Give production something useful to work with
Consider what happens after checkout. Can staff see the specification, artwork status, due date and next action without piecing together an email conversation?
For businesses with an existing print MIS or prepress system, the integration requirements may be just as important as the storefront.
Six web-to-print solutions worth considering
The strongest starting point is a shortlist based on your business model. These are the roles we would investigate first, using the published capabilities described below.
| Platform | Where we would start the evaluation | What to confirm in a demo |
|---|---|---|
| PressFlow | Print-specific software for an existing WooCommerce shop, or a fully tailored website designed and built for your business | Your product range, brand, pricing and artwork workflow, plus the scope of any website build |
| Online Print Solution | A print ecommerce project combining a tailored website with implementation and marketing services | Current packages, included modules and the implementation scope |
| VB Media | A hosted print website with trade-supplier connections | Required tier, supplier coverage and additional service subscriptions |
| Vpress | Corporate print procurement and controlled template personalisation | Brand controls, portal requirements and workflow connections |
| Infigo | Personalised print storefronts connected to MIS and prepress workflows | Editor capabilities and the exact integration project |
| OnPrintShop | A broad platform spanning retail, corporate or reseller print sales | Which capabilities and integrations are included in your proposal |
PressFlow: print software and a fully tailored website build
PressFlow offers two ways to bring your print business online: a web-to-print plugin for WordPress and WooCommerce, and a fully tailored website design and build service.
If you already have a shop or a development team, the plugin adds print-specific tools to your ecommerce setup. If you want a complete new website, we can design and build it around your brand, product range and the way your business works.
That gives you a choice of how the project is delivered, with the same print-focused software at its heart.
It brings together grouped product options, live job summaries and several ways to calculate print prices, including quantity pricing, specification matrices and area-based pricing. Customers can configure a job and see the resulting price within the ordering journey.
Artwork handling continues beyond the initial upload. Labelled files, artwork revisions, versioned proofs and customer approval help keep the specification and artwork connected. Quotes and repeat orders support work that needs discussion before payment, as well as customers returning to buy again.
For the team behind the shop, list and Kanban views, assignment and daily planning help organise jobs through production. Guided product setup and reusable configuration templates support building the range in the first place.
Why it deserves a place on your shortlist: PressFlow connects the software with the option of a complete, tailored website project. You can choose the plugin for your own implementation, or work with us on the design and build. Either way, WordPress and WooCommerce provide the foundation for your brand, content and print ordering.
The plugin’s yearly licence is £499 excluding applicable tax, covering one live shop and one staging installation. Every built-in PressFlow feature is included, with releases and standard support during the paid term.
Tailored website design and build is quoted separately, according to the agreed scope. The £499 figure is the plugin licence price, not the price of a complete website. Hosting and third-party service costs should also be considered in your project budget.
If your project depends on a browser-based artwork designer, specialist automated preflight or a particular MIS connection, check that requirement explicitly. Those capabilities should be assessed separately from product configuration and artwork approval.
Explore PressFlow’s features, see our tailored website service or try the demo shop.
Online Print Solution: a tailored print ecommerce approach
Online Print Solution, or OPS, is Flex4’s web-to-print offering. Its published solution descriptions bring together print ecommerce, customisation and digital marketing, with packages and optional modules intended to accommodate different business requirements.
That approach is worth investigating if you want to discuss the website, its implementation and how you will attract customers as one project. The provider’s published material also describes editable print templates and options for tailoring the solution.
What to check: ask for a current specification covering the website, required modules, integrations, setup work and ongoing services. Confirm how your pricing and artwork workflow would be implemented, rather than relying on older package tables.
Our view: OPS belongs on the shortlist for businesses seeking a provider-led print ecommerce project with scope for customisation and marketing support.
Source: Flex4 OPS’s indexed web-to-print overview and published package descriptions. Confirm the current offering with the provider.
VB Media: hosted print ecommerce and supplier connections
VB Media offers a print-focused ecommerce platform with options for public shops, private storefronts and trade websites. Its published offering includes connections to print-trade suppliers, alongside quotations and order management.
This makes it worth considering if supplier-connected products are central to your business, or you want a hosted platform rather than maintaining a WordPress installation.
At the time of writing, its UK pricing page lists Standard at £69 per month and Pro at £99 per month, with applicable VAT and a stated signup fee. Its online designer uses PitchPrint and requires a separate subscription.
What to check: compare the tier you actually need, the suppliers you use and any additional subscriptions or setup services.
Our view: a relevant option for printers and resellers who favour hosted print ecommerce and supplier integrations.
Sources: VB Media’s solutions and pricing pages.
Vpress: corporate print ordering and personalisation
Vpress’s Coreprint platform combines customisable templates, personalisation, workflow automation and integration with existing business systems. Vpress also offers an embedded editor for adding its personalisation technology to an existing ecommerce storefront.
Those capabilities make it worth investigating when corporate print procurement and controlled template editing are important parts of the brief.
What to check: demonstrate how a customer would personalise an approved template, how brand restrictions are applied and how the resulting job reaches your production workflow. If you intend to retain an existing shop, discuss the embedded approach as well as the complete platform.
Our view: a relevant shortlist candidate for template-led ordering and corporate brand requirements, subject to the specific controls and integrations your project needs.
Source: Vpress’s product overview.
Infigo: personalisation with production integration
Infigo’s published offering covers B2B and B2C storefronts, online personalisation and connections to MIS, prepress and fulfilment systems. Its MegaEdit editor supports template-based editing and designs created from a blank canvas.
That combination deserves consideration if the customer’s design experience and the systems receiving the finished order are both central to the project.
What to check: ask for a demonstration using your products, followed by the actual handover into the MIS or production tools you use. Confirm which connections are available, what implementation work is required and who maintains them.
Our view: a relevant option for printers evaluating personalised storefronts as part of a wider integration project.
Source: Infigo’s web-to-print software overview.
OnPrintShop: a broad print-commerce platform
OnPrintShop markets solutions across B2C shops, B2B storefronts, trade and reseller operations, franchises and several print segments. Its published capabilities span print estimation, design proofing, order management and workflow automation.
That breadth makes it worth investigating if you need to support several sales models or are planning a wider print-commerce implementation.
What to check: turn the broad feature list into a specific proposal for your business. Ask which features and integrations are included, how products are configured and what training your team will need.
Our view: a relevant candidate when breadth across customer types and print workflows matters more than retaining a particular existing ecommerce platform.
Source: OnPrintShop’s platform overview.
Why PressFlow could be the best web-to-print solution for your shop
If you want a print website built around your products and brand, with WordPress and WooCommerce as its foundation, PressFlow is our recommendation. You can choose a fully tailored design and build, or use the plugin within your existing shop.
The software keeps the commercial and practical parts of a print order connected. The website service lets us shape the customer experience around those capabilities and your business.
Take a familiar example: a customer orders business cards, chooses a heavier stock, adds a finish and compares quantities. They supply artwork, then return with a corrected file. Your team reviews the job and sends a proof. The customer approves that version, and the job moves into production.
That example gives you a useful way to assess the software. Look at the buying journey, the pricing and the artwork history together. Then look at what the production team sees.
PressFlow brings those stages into your WooCommerce shop, with built-in tools for options, prices, artwork, proofs, quotes and production. When you commission a tailored website, we can design and build the wider site around your brand and customers as part of the agreed project.
You can also choose the plugin alone and work with your own developer. Both routes retain WordPress and WooCommerce as the underlying platform.
For a printer who values that combination, there is a clear reason to choose it.
Try the PressFlow demo to explore the customer ordering experience, then see the full feature set for the administration and production tools.
Compare the complete cost, not just the subscription
A software price is useful only when you know what it covers.
A hosted platform and a self-hosted plugin can include very different services. Before comparing the figures, account for hosting, implementation, product setup, online editors, integrations, support and maintenance.
Also consider the time your team will spend keeping the shop accurate. Who updates prices? Who creates templates? Who checks product rules after a change?
Ask each provider for a written scope built around the same requirements. That gives you a fairer comparison than placing two headline prices side by side.
Test a real print job before deciding
The most useful demo is one that resembles your everyday work.
Bring a product with a few pricing complications, a sample artwork file and a typical repeat order. Follow the job from specification through to payment, review and production.
Check what happens when the customer changes a choice, replaces a file or asks for a quote. Ask how staff can identify the current proof and the next action.
For integrations, request a demonstration of the connection you need. For templates, use a design with the restrictions your customers require.
The best web-to-print solution should make sense to the people buying from you and the people producing the work.
Frequently asked questions
What is the best web-to-print solution for a small print business?
Start with the jobs you sell and the support you need. A hosted print platform may suit a business that wants its provider to manage the infrastructure. For a business choosing WordPress and WooCommerce, PressFlow offers print-specific configuration, pricing, artwork and production tools, with the option of a fully tailored website design and build if you want us to deliver the site as well.
Is WooCommerce suitable for web-to-print?
WooCommerce provides the ecommerce foundation. Print-specific software can add the product options, pricing logic and artwork workflows that your range requires. PressFlow is built for that role, while your hosting, theme and other services still need to be configured appropriately.
Do all web-to-print platforms include an online designer?
Check the exact product and plan. A configurator lets customers choose a print specification; an online designer lets them create or edit artwork. Some platforms combine them, while others use a separate editor or subscription.
Can PressFlow design and build my complete print website?
Yes. Alongside the plugin, PressFlow offers a fully tailored website design and build service. We shape the project around your brand, product range and ordering requirements. The build is quoted separately from the plugin licence, with the scope agreed before work begins.
Can I keep my existing WordPress website?
PressFlow is designed to work with WordPress and WooCommerce. Your existing theme, plugins, hosting and checkout should be checked on staging before going live. If you are considering another provider, ask whether it offers an integration or requires a new storefront.
See whether PressFlow fits your print business
You know your products, your customers and the way your team works. Your website should reflect that.
Explore the demo, compare the features and bring us a product or workflow you want to discuss. Whether you need the plugin for an existing shop or a fully tailored website designed and built for your business, we can help you establish the right approach before you commit.
Explore the live demo · View plugin pricing · Discuss a tailored website
