YOUR PRINT BUSINESS, CONNECTED.
The benefits of web-to-print.
Make ordering easier. Keep the job connected.
Bring print choices, prices, artwork and order information into one clearer journey. The benefit is practical: customers can specify the work with more confidence, and your team has better information to act on.
WHY CONNECT THE JOURNEY?
From a conversation to a complete specification.
Every print order starts with decisions. Quantity, size, stock, finish, artwork and delivery all need to be understood. When that information arrives across emails, phone calls and separate files, your team has to bring it back together.
Web-to-print gives suitable products a structured route through those decisions. It can reduce avoidable back-and-forth, make prices easier to check and keep the agreed specification with the order. Your selling rules and review process still matter.
WHAT CAN IMPROVE
Six practical benefits for your print business.
Customers can order when it suits them.
A configured shop gives customers a route to explore products and submit orders outside office hours. Your turnaround promises and production capacity remain yours to set.
Fewer avoidable specification questions.
Clear product choices, linked options and guidance help customers supply the details you need. A better initial brief can reduce the time spent clarifying routine jobs.
Selling prices are easier to see.
Put your configured prices in front of the customer as options change. Test quantities, dimensions and combinations against your own expected prices before the shop goes live.
Artwork has a clearer place.
Collect labelled files, follow revisions and record proof approval alongside the work. Your team still checks artwork and decides whether it is suitable for production.
The team can see the next step.
Keep job stages, assignments, flags and tickets around the order. A clearer handover helps staff understand what is ready, what needs review and who is handling it.
Repeat work is easier to revisit.
Saved configurations and repeat-order tools can help customers return to familiar specifications. Current prices and product availability still need to be checked when a new order is placed.
AN EXAMPLE ORDER
What that looks like on a real job.
Choose the specification.
A customer selects the quantity, stock and finish for a brochure. The shop guides valid combinations and shows the configured selling price.
Review the artwork.
The customer supplies files with the order. Your team checks them and uses the agreed proof approval process before moving the job forward.
Hand over the work.
The specification, artwork record and approval information stay with the job. Staff can use stages, assignments and a printable ticket to manage the next step.
MAKE THE BENEFITS PRACTICAL
Start with the work that fits online ordering.
You do not need to force every job into a product configurator. Start with products your team understands well, with repeatable choices and selling rules you can verify. Keep an enquiry route for work that needs a conversation.
Choose a few representative jobs and test the complete journey on a staging site. Check prices, tax, payment methods, order emails, artwork and proofs. Training and clear responsibilities make the software useful in day-to-day work.
The results depend on your products, setup and customers. Track the time spent clarifying orders, where customers need help and how easily staff can find the right information. Use that evidence to improve the shop.
THE CONNECTED PRINT SHOP
Where PressFlow fits.
PressFlow brings print-specific product setup, pricing, artwork, proofs, quotes and job workflow into WordPress and WooCommerce. You can install the plugin yourself or commission a tailored website build.
It is not a full print MIS or production-costing system. If an order needs to pass into another system, review the data and connection requirements as a separate part of the project. See what is included in PressFlow.
The annual plugin licence is £499 excluding applicable tax. Direct licence purchases have a 30-day no-quibble refund: buy first, test your setup and request a full licence refund within 30 calendar days of payment. Website projects and other separately agreed services have their own terms. View the licence and pricing.
EXPLORE PRESSFLOW
Keep the whole journey connected.
Websites for Printers
A website shaped around your products and customers. Explore websites for printers.
Digital Marketing for Printers
Give your website a clearer role in winning the right work. Explore digital marketing for printers.
See how connected ordering can feel.
Choose a product, change the specification and explore the live example shop. Then talk to us about the products and workflow you want to bring online.
Prefer to talk? 0333 090 5158 or contact@press-flow.co.uk.